Trackle Re-Invents the Wheel the Right Way

Sites that offer a “different take” on the fairly straightforward RSS feed or social-networking update aggregator are a dime-a-dozen these days. The wheel can only move two directions; even the most ambitious reinventions take it to the same destination. So, what to make of the latest to repackage the wheel, Trackle, a web information aggregator currently in beta?



Well, granted the wheel and direction analogy doesn’t leave much wiggle room. Trackle makes a case for itself by focusing on information organization and personalization, taking a local twist uncommon to most internet content aggregators. Trackle allows users to pick and choose topics, issues, blogs, events or other points of interest at both the local and global level.

Want to know which bands are coming to your local venue in the next 3 months? Want to know what’s happening in your neighborhood? Want to know when that DVD boxset finally comes down in price? Want to be informed of weather reports or ski resort conditions? Want to track low airfare rates? Or perhaps a certain stock? Or job listings on Craigslist? Or even new books, albums or movies coming out by a favorite author, artist or director? Trackle lets you choose among these topics, interests and issues without having to swim through a clutter of other irrelevant miscellanea.

But really most similar sites will manage to get this information to you. Where Trackle stands out is in its organization. Though tracklers might find their inboxes filling up fast with selected tracklets, moving between them is quick and painless, and there are several tools to organize, prioritize and cycle between data that make even the most overwhelming inbox numbers manageable.

Whether or not Trackle will become the tool of choice once it leaves beta is anyone’s guess. But, given its favorable marks by beta testers, it just might have enough momentum to make it ahead of its other competitors and fellow wheel re-inventors.

Check out Trackle here.

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