Google Ad Exchange to Go Live, Take on Yahoo's Display Ad Business
by Dan Hope
Today is a big day for Google. One that’s been anticipated for quite some time now. Today is the day that Google expands away from the text ad empire they have built into the wild territory of display advertising. Google plans to launch a sort of ad exchange, operating a little like a stock exchange, that will allow advertisers and publishers to buy and sell ad space on websites.
If you can’t make it on Wall Street, maybe you should try Silicon Valley.
The Google ad exchange is a direct attempt by Google to steal some of the business dominated by Yahoo in the online ad industry. Google chief executive …
Google Wave Hype Drowning Bing
by Andrea Edmunds
Microsoft may have tried to throw thinly veiled barbs at Google when it announced that it was revolutionizing our old-fashioned way of searching and bring us to the 21st century with Although Bing and Wave repre…
First Look at Microsofts Bing
by Andrea Edmunds
Bing is here a few days earlier than planned, so we decided to go check it out. While we don't think it will gain any ground on Google any time soon, especially after that embarrassing mishap the day of the Bing announcement, there are a few cool feature…
Bing Ads Break Today: Is Less Really the New More?
by Leslie Meredith
As early as Sunday, Microsofts new search engine was up and live. Today, the first TV ads for Bing broke with an emotional pitch tying fruitless searching to the collapse of the American economy. Sounds like a stretch, but theres no disputing the fact that searching on Google or Yahoo can be a frustrating experience, resulting in time consuming sifting through millions of results to find exactly what you want. Okay, so most of us stop after the second page, but the question remains, can Bing deliver better results? And, will the emotional appeal d…
Is Bing Already More Popular than Yahoo Search?
by Dan Hope
File this under "Whoa! Really?" but Microsoft's new search engine (don't tell them I called it that), Bing, has just passed Yahoo Search to become the number 2 search engine after Google. Can this be true?According to StatCounter, it is. The company revealed a traffic analysis Thursday that shows Bing …